Brand image
 15.01.2016 |
author
Tigran Gabriyelyan
Abstract. The study aims to examine the process of designing a visual-graphic image of the brand. The image appears as a result of brand communication with the consumer. Communication is considered in the context of a semiotic theory. Defined components creolized (combined) visual-graphic text. The rhetorical (advertising) component of the image of the brand are researching.
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