Знак, логотип и упаковка для «Авегри»

Project authors:


art director
Tigran Gabriyelyan

Ashot Gabriyelyan

Task:    Develop a graphic sign, logo and packaging design for cereals products packager "Avegri" LTD.

Generic products visual identification of is quite a challenge. Always is a matter of determining the added value that will inspire consumers to take a decision on a purchase. Visual features become at the forefront in a situation where the quality of the product goes without saying. Team's main task was to arouse interest of potential buyer. To tell about the high quality products and reasonable price. This was achieved by pre-project studies and detailed analysis of the developed solutions. The idea of acceptable pricing policy reflected in the minimum amount of information derived on the front side of the package, and also due to the soft, almost pastel gradients.