Sociological research in shopping malls




Task:    Conduct a sociological research in shopping malls.

The agency team conducted a sociological research to assess the consumer preferences of visitors to large shopping malls of Simferopol. As part of the research, features of the socio-demographic portrait of visitors to various shopping and entertainment centers were identified.


The research methodology involved a face-to-face sociological survey. Sampling methodology: simple random and quota. The excerpt size is 1000 people.