Crimean brine cheese




Goal:    To conduct a marketing research of the market of pickle cheeses in the Crimea.

Achieving the goal was made possible by solving a number of problems. The structure of the brine cheese market has been determined, the main brands and producers have been identified, the market volume has been calculated, the key characteristics of the represented producers have been determined, competitive and market analysis of the market has been carried out, a positioning map for trade marks has been created, an information and analytical base for manufacturers and product range has been prepared, description of the target audience has made. The information obtained in the course of the research on competitors, target audiences, pricing principles will allow the customer to properly prepare a new product and choose a niche suitable for its implementation.