Task:    Develop a name and logo for electronics salon.

A new electronics selling salon, which was to open in the near future, need an interesting name and logo. Target audience & mdash; modern, gadgets love young people. First was work of developing and testing a new name. Next it was design a logo and color scheme.  

Process

First there was a map of associations, from which during breinstorm was prepared a wide range of all sorts of names. After the screening of inappropriate and already used, the choice of the customer were three.



Customer choice fell on iximo, as the most simple, uncomplicated, artificial.


Next, the team started to work on finding a suitable font, because the client wanted to focus on the simplicity of the forms and unique color solutions.

All of us at once like the color scheme. The choice of form slightly delayed because the client started to gravitate to the shape of the logo-sign. However, as a result of the choice was made for the font solutions. The team remains only to personalize it!