Task: Develop a visual language of the Simferopol's brand.
City brand — it is primarily a visual language. Logo and brand concepts are not identical. Logo akin doors to the world of the brand — this is the entrance. The brand itself is behind this door.
The main sense of brand Simferopol - city of good (favuor, usfulness). Usefulness in dialogue interaction, merger, center of Crimea etc. We can say that in Simferopol intersect many meanings. All this requires a visual accompaniment. To create a visual brand language requires basic formative principle, visualization program meanings brand.
It is based on the form - the arc. Set of arcs - many meanings of the city. Their intersection - the intersection of meanings. They all intersect in Simferopol, and this is its main utility.