Krepkon




Task:    Develop a strong identity for a manufacturer of metal structures.

One high-growth company, which is engaged in the manufacture of metal structures, ordered naming and development of corporate identity from our team. The search for the name required a careful study of the features of the company that distinguish it from its competitors. Those were the strength, accuracy and aesthetics of manufactured products.

It was decided to reflect these qualities in the name of the company, as well as in the corporate style. The dull steel gradient of the graphic sign conveys the idea of ​​a complex and severe process of metal conquest. Constructiveness of manufactured products is presented in the faceted form of the elements of the mark, as well as in the pattern graphic. The solidity of the main visual element reflects the idea of ​​guaranteed quality and reliability of the partnership.













Process